You're running a business and not posting content? Then you're not running a business. You're running a fantasy. A delusion. An antique store in a city that only shops online. I don't care how good your product is if no one knows about it, it doesn't exist.
You think word of mouth is gonna save you? Cool, enjoy waiting 9 years for traction. Meanwhile, someone else is posting 5 times a day, eating your lunch.
What are you actually trying to do? No, really. What's the outcome?
“Get more likes.” Get outta here with that vague thinking. That's not a goal. That's a dopamine addiction.
You want leads? You want sales? You want to build a community of people who care when you speak?
Cool. Then say it. Put a date on it. Put a number on it. Then reverse engineer every post like your life depends on it. Because it does.
You're making your content like it's a statue to your ego. Guess what? No one gives a crap about your new packaging.
What do they want? What keeps them up at night? What would make them stop scrolling?
Talk to that. Make for that. Be about that. Or don't expect results.
Most of you are spreading yourselves so thin you're translucent.
“Oh, we're on TikTok, LinkedIn, Pinterest, and BeReal.” Cool. You're mediocre everywhere. That's like opening 4 restaurants and not showing up to any of them.
TikTok? It's chaos and creativity. No polish. No perfection. Just punch.
Instagram? Still powerful, but stop posting like it's 2016. Stories and Reels or die.
LinkedIn? Still B2B gold if you're not boring. Say something with balls or don't say anything at all.
Stop copy-pasting. It's disrespectful to the platform and to the people scrolling.
Pick the one that makes the most sense for you. Then go deep. Learn everything. Post 5x more than you're comfortable with. Engage. Bleed into it.
Dominate that platform until they can't ignore you. Then maybe maybe you expand.
The number one reason you're not posting? Insecurity. Not gear. Not “no time.” Just fear of judgment. And that's the anchor dragging your business down.
Monday: tip. Wednesday: story. Friday: wild-card post with you talking sh*t about your own industry.
You think that's silly? I think it's momentum. And that beats perfection 10 out of 10 times.
You're doing quote graphics with your logo in the corner like it's still 2014.
Show your face. Show your team. Show the process. Show the messy, the funny, the real.
Stop trying to be polished and start trying to be relevant.
You're getting content handed to you and you're letting it rot in your notifications tab.
Repost it. Thank them. Stitch it. Put it in a highlight. Make a whole campaign out of it.
Your audience is your cofounder. Treat them like it.
You're asking for engagement and ignoring the comments you already have. How the hell does that make sense?
They comment? You reply.
They DM? You reply.
They send love? You return it tenfold.
That kind of care? That scales. That's leverage. That's why people remember your name.
You're posting like it's a banner ad. Static. Cold. Dead.
Ask questions. Tell stories. Say something that makes people feel something.
Your next 100 customers are lurking in the replies if you make them feel safe to speak.
You've got time to binge Netflix but not time to schedule posts? Please.
Batch the Boring So You Can Focus on the Important
Spend one Saturday morning loading up next week's posts. Use a tool. Later. Buffer. Whatever.
Then spend your real-time building community, not scrambling for content like a headless chicken.
You keep tracking likes. Cute. Track saves. Track shares. Track what actually makes people do something.
If your best post got saved 60 times, that's a f***ing blueprint. Use it again. Iterate. Go deeper.
Stop guessing. Start listening to your own data is telling you.
You say you don't have money for ads, but you bought a standing desk and a latte printer. Seriously!!! Priorities please.
Ads aren't just for scaling. They're for learning. They're how you speed up the feedback loop.
Target your best customers. Watch what happens. Rinse and repeat. It's that simple. You're overcomplicating it because you're scared.
How much did you spend? How many people clicked? How many bought?
Those aren't advanced questions. That's the game.
Know your cost per acquisition like you know your favorite cheat meal. Or stay small forever.
You wanna know the real hack? Being yourself. Like actually.
Show the mess. Show the late nights. Show the fumbles. Show the heart.
That's what people feel. And feeling is how you build loyalty. Loyalty is how you build legacy.
Every caption should sound like you. Not a watered-down, templated version of you. You.
If I read your post and I don't know who it came from? You're forgettable.
Brand voice is everything. And most of you sound like cardboard.
You keep reading. Planning. Waiting. You know what wins?
The person who posts like a beast.
You can't win the game if you're not on the field.
So post. Miss. Learn. Adjust. Post again.
You're not too late. But, you will be if you don't step-up today