How To Add A Link To Your Instagram Story

By The Superviral Team, March 3rd 2024
1 minute read

Instagram has recently made a significant change that's turning heads: 


Now, everyone can add links on their Instagram Stories. 

This groundbreaking update allows everyone—not just businesses and creators—to engage their audience and drive traffic to external content. 

Here's a comprehensive guide explaining how to add links to your Instagram Story, ensuring you make the most of this exciting feature. 

How Do I Add a Link to My Instagram Story?


Gone are the days when only the elite few could include clickable url links in their Instagram Stories. This feature is now accessible to everyone. 

To add a link sticker to your Instagram Story, follow these simple steps:

  1. Create Your Story: Start by crafting an engaging and visually appealing Story using photos, videos, or a combination of both.
  2. Tap the Link Icon: Once your Story is ready, locate and tap the link sticker icon at the top of the screen.
  3. Insert Your Link: Simply insert the URL you want to share. Instagram will automatically turn it into a clickable link. Tap “Done.”
  4. Customize and Share: Customize your Story with stickers, text, or other elements—and then share it with your followers.

Pro Tip: Because Instagram doesn’t include tracking capabilities on external links, you may choose another platform like to track link performance. 

Who Can Share Links on Their Instagram Stories?


Though external linking was previously limited to businesses and creators, now, every Instagram user has the power to share links intended to direct their audience to external content, expanding the horizons of engagement and interaction. 

Whether you're an individual user, a small business, or a content creator, you can now harness this feature to amplify your reach. 

Sticker Feature


While the Swipe-Up feature was once the privilege of accounts with a certain number of followers, it has now been replaced by the Sticker feature, which is available to a much wider umbrella of users. 

This is excellent news for individuals or small businesses that might be getting started with creating their online audience, or individuals who may wish to share links containing personal blog posts, favorite products, or helpful information to family and friends.

Everyone on Instagram should have access to the Sticker feature, which allows your followers to effortlessly access the linked content without leaving the Instagram app. We know we don’t have to tell you that this is a game-changer for user experience and content accessibility. 

Advantages of the Instagram Sticker Feature


According to Instagram, the Sticker has advantages that the Swipe-Up feature did not:

  1. Instagram users are already familiar with Stickers, and have been using them for posting music, questions, locations, polls, etc.

  2. The Stickers feature gives each Instagram user creative control of the function and look of their Story. Swipe-Up links did not offer this.

  3. Viewers can engage with a Story that utilizes the Sticker feature. Conversely, there were no reactions or replies allowed when a business utilized the Swipe-Up feature.

What Are Other Methods Used to Share Content


You don’t have to just add links in your Instagram Story. There are several alternative methods to share links and drive engagement on Instagram:


  1. IGTV Link - For users with over 10,000 followers or a verified account, adding links in the description of IGTV videos is an excellent workaround.
  2. Link in Bio: Encourage users to visit the link in your bio. Regularly update your bio with the latest link to direct traffic to your desired destination.
  3. Engage with Instagram Stories Features: Leverage other interactive elements—such as polls, questions, or countdowns—to create engaging Stories that encourage users to visit your profile and explore the link. 

How to Get Users to Click on Your Link


Now that you've mastered the art of adding links to your Instagram Story, the next challenge is enticing users to click. Here are a few ways to further increase engagement from your audience:


  1. Craft Compelling Stories: Use high-quality graphics, engaging captions, and a clear call-to-action to capture your audience's attention
  2. Choose Engaging Visuals: Use eye-catching visuals that complement your Story and make users curious about the content behind the link.
  3. Create a Sense of Urgency: Encourage immediate action by incorporating limited-time offers or exclusive content.
  4. Utilize Interactive Features: Make your Stories interactive by using polls, quizzes, or questions designed to engage users and direct them to your link.
  5. Consistent Branding: Maintain a consistent visual style and messaging to build brand recognition and trust. 

Increase Your Engagement with Superviral


Instagram's new feature provides all users with a valuable tool for engagement and content distribution. Armed with the knowledge of how to share links on your Instagram Story, it’s time to take your online engagement to the next level.


To optimize your online engagement, experiment with different storytelling techniques, leverage the Sticker feature, and explore alternative methods to drive traffic to your website or other external content. 


Did you know having more engaged interaction with your followers opens up more capabilities for your business Instagram account? You can gather more Instagram likes in minutes and guarantee more Instagram views with Superviral. 


Find out more about why your number of Instagram followers is critical to sales success. With these strategies, you're on your way to epic success on Instagram.


Use Superviral to get more Instagram followers today!