How To Grow On Instagram: 7 Strategies You Must Follow

By Matthew Pittman , March 1st 2024
4 minutes read

Since its launch in October 2010, Instagram has taken the social media landscape by storm. Statistics show that the number of global users continues to grow, with an estimated 1.35 billion users in 2023. The platform's immense popularity gives influencers an incredible opportunity to connect with their target audiences.

But if you’re struggling to build your following, this guide outlines how to grow on Instagram. While we’ve previously discussed ways to gain Instagram followers, we’ll explore additional strategies to make your account more popular and successful. 

Dive into our resourceful post to learn all the secrets you need to know about becoming a successful content creator on one of the world’s most highly utilized social media platforms. 

Grow Your Instagram Following in 7 Steps

While no magic formula can turn your account into an overnight sensation, solid account-building strategies exist. Purchasing automatic likes is certainly one option, but if you need more tips focused on how to grow on Instagram, keep reading.

1. Select a Niche

Finding a niche on Instagram is crucial for fostering audience engagement and growing your following. Start by identifying your passions, expertise, and interests. Consider what sets you apart from others and what you can offer your audience that is unique. Research trending topics within your niche and explore related hashtags to gauge audience interest. Analyze your target audience demographics and preferences to tailor your content accordingly.

Consistency is key, so develop a content strategy that aligns with your niche and post regularly to keep your audience engaged. Interact with your followers by responding to comments, liking their posts, and collaborating with other creators in your niche. Remember to stay authentic and genuine in your content, as building trust with your audience is essential for long-term growth on Instagram. If you post about things you genuinely love, are interested or have expertise in, then it will not only FEEL more authentic to your audience, but for you it won’t feel like “work” since you are posting about content you like!  

2. Optimize Your Profile 

Optimizing your Instagram profile is essential for attracting followers and increasing engagement. First, ensure your profile picture accurately represents your brand or persona and is recognizable even in a small thumbnail. Craft a compelling bio that succinctly describes who you are or what your brand offers, including relevant keywords and emojis to enhance readability. 

Your Instagram profile should include:

Utilize the link in your bio strategically, directing followers to your website, blog, or latest content. Switch up this link regularly to promote new initiatives or products. Consistency in posting high-quality content is key, so establish a cohesive visual theme or aesthetic that reflects your brand identity. Utilize Instagram's features such as Stories, IGTV, and Reels to diversify your content and engage with your audience in different ways. And don’t forget to group together relevant content in highlights or as a reel so that it makes sense conceptually for your audience.

3. Experiment with Different Content Types

If you’re asking, “How can I grow my Instagram,” a great way to do so is by experimenting with different forms of content. Here is just a sample of the different types of content you can experiment with.

4. Engage with Followers

Respond regularly to comments on your posts, videos, and other types of content on your page. By listening to and communicating with your followers regularly, you can increase awareness of your page and establish yourself as a leading authority figure in your niche. Here are some other helpful tips along with real-life examples:

By implementing these engagement strategies, you can foster a sense of community on Instagram and strengthen your relationship with your followers, ultimately leading to increased loyalty and growth for your brand or personal account.


5. Collaborate with Other Instagram Influencers 

Here’s an interesting fact: Approximately 71% of consumers trust advertisements from influencers-much more than trust traditional brand-sponsored advertising. Collaborating with top influencers on the platform is a great starting point to earn consumer trust and grow your page. 

By partnering with other content creators, you can grow your online presence and connect with new audiences who will resonate with you and find value in your content. You might not want to partner with another brand that does EXACTLY what you do, but the trick is to partner with collaborators targeting similar audiences. Figure out what they’re doing to acquire followers for their accounts. For example, Nike probably wouldn’t do a collaboration with Adidas or Reebok, since they are competitors, but they might work with a nutrition or workout company, since those consumer could conceivably also be Nike customers.

6 Cross-Promote on Other Platforms

As you create and share content through Instagram, make sure followers on other platforms can see it. Cross-promote your posts through other social media platforms like LinkedIn, Facebook, TikTok, and X (formerly Twitter). By taking this step, you can also save the time spent creating unique content for every platform.

To further strengthen engagement, consider using cross-promoted posts for giveaways. Encourage followers on one platform to find and follow your account elsewhere to earn extra entries. Just remember to make sure your branding is consistent across all platforms, so if someone finds your account on Instagram, they will IMMEDIATELY recognize it from seeing you on TikTok, Facebook, or wherever else they came from.

7. Track Progress with Metrics

Instagram’s metrics provide a comprehensive overview of your account. By digging into those metrics, you can monitor the performance of the content, including stories, reels, live videos, and other posts. You should:

Without metrics, you’re taking a shot in the dark when modifying your content distribution strategies since you have no quantifiable data to justify your marketing decisions. Look at the numbers and adjust your approach accordingly. 

Elevate Your Instagram Presence with Superviral

All of these steps are vital in learning how to grow on Instagram. If you want to take your account to a whole new level, Superviral can give you a boost. Purchase Instagram likes and witness a surge in your engagement rates and account views.

Don’t fall behind in the complex world of social media marketing—buy Instagram followers to grow your account today.