How To Use TikTok Trends To Gain More Followers With Ease

TikTok trends seem like a ticket to stardom—and they can be with some strategy and luck. You can use trends to expand your audience reach, follower count, and engagement. 

Learn more about what’s popular on the social media platform and how to use TikTok trends to gain more followers.

Why TikTok Trends Matter for Growing Your Followers

 

TikTok trends matter because they gain a large following. Incorporating them into your content can boost engagement and earn new TikTok followers with little effort. Trends can come in many forms on the platform, ranging from sound clips to challenges to dances. 

• Using a trend on TikTok will get you:
• Increased brand awareness
• Better engagement with your account
• More eyes on your videos
• Increased followers
• Potential collaborators
• Stronger connection to your community 
• A better understanding of your followers

 

While influencers can create trends, many come from the community itself. Essentially, anyone can start a trend and get people to participate. Gaining TikTok followers with trends is where the benefits come in for content creators.

Identifying TikTok Trends that Work for Your Audience

 

To gain more followers by using TikTok trends, it’s important to identify the ones that work for your audience. 

Who Is Your Audience?

After you start creating content, it becomes easier to define your audience. Many helpful tools, including TikTok’s analytic tools, can help you understand your audience. You can gain insights into:

• What content your audience likes
• When to post to get the most views
• The gender of your audience
• Locations of your audience

Different Types of Trends on TikTok

Here are some of the best TikTok trends for gaining followers.

• Challenges: These can include eating or drinking a trending food, doing a specific dance, or participating in any other type of dare that other users have done.
• Dances: TikTok helps creative choreographers gain visibility, which means new dances start trending and people start copying them.
• Lip-syncing: People lip-sync to music or popular voice clips. 
• Transformations: When a video shows a single object or background and then transitions into a different background or product in a snap. 
• Seasonal: As holidays or times of year come around, seasonal content often trends for that time.

How to Create Content Around TikTok Trends

 

 

With all social media, it’s crucial to always be authentic in the content you post. People can always tell when you’re jumping on a trend—and they will not be afraid to point it out. 

It may be helpful to see what competitors are doing if you’re unsure where to start. Since you share similar audiences, you can see what trending content is doing well and identify better ways to apply it to your audience. This effort will also prevent you from making the same mistakes as your competition.

Here are some tips for leveraging TikTok trends for your business. 

Audio

If you want to start with something simple, trending audio is the way to go. The audio will tell you what to make, allowing you to simply lip-sync or act out what it says.

Let’s say you’re a pet influencer. A fun way to use a trending soundbite would be to have your pet pretend to be speaking, as it’s funny and grabs attention. People will pause their scrolling to watch. 

The same can be said for songs as well. When a song is trending everywhere, your pet could pretend to sing it. Depending on the audio, you can repurpose old content and put the new audio over it. This effort can breathe new life into underperforming content. 

Branded Hashtags

Branded hashtags are another tool for creating content around trends. Hashtags are a key element of any TikTok growth strategy because they can serve as a search term within the platform. Think of the #TikTokmademebuyit hashtag—it crossed boundaries, allowing creators across all niches to use it as long as they had a product to sell. 

Depending on the hashtag, you can create whatever content appeals to your audience while taking advantage of the trending hashtag. Hashtags can also be used for different trends, including challenges, songs, or something new that has just popped up on the platform. 

Duets

A duet is a great way to jump on a trend and collaborate with other creators at the same time. Duets are side-by-side videos playing simultaneously.

 

Creating this type of content allows both parties to either react to or mimic the original content. Reacting to things within different communities within your niche can get you seen by other audiences. 

Challenges

Similar to hashtags, challenges can cross the boundaries of niches and trends. Participating in a challenge can involve doing a specific task, telling a story, or completing a dare. Joining most challenges is safe because they’re all about having fun—not necessarily selling something. 

 

Consider challenges as a brand awareness-focused trend, instead of selling. 

Transformations

If you’re good at video editing, transformations are the trend for you. They are all about changes, such as expectation vs. reality, night vs. day, etc. This trend is perfect for fashion and beauty niches—going from ordinary to extraordinary is a great way to showcase makeup application or hairstyling skills.

 

Transformation trend content is an ideal TikTok trend for businesses, allowing companies to showcase a product’s advantages in any niche.

Can You Create Your Own Trends?

Absolutely! However, it won’t be easy. Creating a trend involves a little strategy and a lot of luck—knowing what your audience wants to see is critical to success. 

TikTok Tools to Stay Updated on Trends

 

Now that you know how to use trends, how can you identify upcoming trends and join them? Identifying trends quickly is crucial. Trends grow big fast, and they disappear just as quickly.

 

Review a few tips and tools to find TikTok trends. 

Discovery Feed

TikTok’s Discovery Feed highlights different videos and trends with daily updates. It covers audio, videos, and hashtags that are gaining popularity on the platform. Scroll through the feed to find new trends, looking for repeated patterns in multiple videos. 

For You Page

 

Your “For You” page shows content that suits your account (the kind of content you have interacted with), which you can use to see what’s trending in your community. However, this can be a double-edged sword—your “For You” page can also give you a narrow view of the entire platform. 

A Blank TikTok Account

Because the “For You” page can be narrow, it’s best to create a separate, blank TikTok account. Taking this step allows you to see what’s trending throughout the platform, increasing your chances of finding up-and-coming trends. 

FAQs About TikTok Trends and Followers

 

Here are answers to a couple of FAQs about TikTok trends.

What Are the Best TikTok Trends for Follower Growth?

The best TikTok trends for follower growth are challenges and hashtag trends. The reach and lack of focus on selling cater to follower growth. 

How Can I Gain TikTok Followers with Trends?

You can gain TikTok followers using trends by custom trends that suit your audience and align with their preferences and interests. Creating content that people want to see will always get you followers. 

Trends Can Be Fun and Productive

 

Creating content around trends should be fun. If you aren’t having fun, your audience will be able to tell. While you do need a TikTok growth strategy, don’t lose sight of what made TikTok successful—fun. 

 

If you need help improving engagement and getting more followers, work with Superviral. We help TikTok accounts of all sizes grow their reach.