Google, Facebook, Pinterest—everywhere you turn on the internet these days, you’ll find AI. Instagram is no different! How can you use Instagram AI features and other AI tools to enhance your social media presence? We’ve got you covered with this how-to guide.
Discover which in-platform AI features you can utilize, and learn about other AI methods to strengthen your social media strategy and gain more followers.
Instagram has several integrated AI features. The most prominent is their search function, which has an option for results powered by Meta AI. This allows a user to chat with an AI bot to ask questions, hone their search request, or have a conversation. The platform also uses AI for parts of its algorithm and moderation functions to keep the site running smoothly.
On the user side, users can use built-in AI tools to customize content with images, stickers, and backgrounds. Users can also interact with AI characters, following their profiles, viewing their content, and even chatting with the models.
Instagram allows users to post AI content, often with the help of built-in features. However, the platform requires users to disclose when content is AI-generated or altered, particularly if the content is realistic enough to be misidentified as a real human’s image or voice.
Just as tagging an artist is good manners when you reference their work, flagging your content as AI helps users understand where content comes from and who made it.
Explore these ways to use AI on Instagram to enhance your platform.
While Instagram is primarily a visual app, good visuals are often accompanied by text that supports them. Captions on static posts give users context for an image, and captions on videos allow users to read rather than listen to content. This increases accessibility, engagement, and even SEO.
For static posts, alt text is offered as part of a caption. You can add your own alt text if you’d like. But if you open the alt text box on a post and leave it blank, Instagram AI will automatically fill in text for you.
For captions on video content, you have to enable auto-generated subtitles through the advanced settings. Then, you’ll be able to select captions as a sticker option on videos and stories. The captions will automatically generate to match the sound in the video.
Story stickers offer visual interest and additional context to Instagram stories. The feature has been around for years, allowing users to add everything from musical notes to dancing cat memes to their content. Now, the feature is augmented with AI.
When you create a story, click the stickers icon on the top right corner of the screen. From that menu, select AI stickers. You can ask the AI to create any kind of image you want!
Instagram filters are another classic feature that gets a boost from AI-generated options. Filters range from goofy overlays that turn the subject into a talking fruit or animal to subtle beauty corrections that tame flyaways and smooth uneven skin. Filters can also change out backgrounds in a photo or video.
With AI, you have even more filter options to choose from.
To use an AI filter on a story, use the stars icon on the story creation page to find filters. You can choose one of the suggested AI filters or enter a prompt into the search bar to create your own. Make sure to apply the filter before recording your content.
Stories not your thing? You can use AI on other Instagram content options as well. As more content platforms prioritize video, Reels are becoming more and more popular. AI assistance can automate reels based on photos and videos in your archived content.
Creating an AI Reel is simple: select the made for you option in the reels menu. This will generate videos for you to review. You can add sound, edit the video, and sync clips before you publish.
You don’t need to use built-in AI tools to harness the power of AI on your Instagram account. You can use AI to generate content off-platform by creating captions, images, or even brand-new songs to feature in reels.
Tools such as ChatGPT, Google’s Gemini, and DALL-E 3 can create content from your prompts. Many content creation platforms, such as Canva and Adobe, use their own AI tools to enhance creation. You can use their AI functions to streamline your processes or create totally new ones.
In addition to content creation, AI can fuel your social media strategy. Use a chatbot to generate ideas for when to post or what to post—or to think of strategy elements you haven’t even considered before. Have a brainstorming session with the chatbot and see where it takes you. With AI, the options are endless.
Why do all these options matter for you? AI can help you maintain your platform, creating new content in a way that fits into your life. It’s an excellent way to reinvigorate your passion for social media and stay in touch with your followers in fresh ways.
Consider these benefits of using AI on social media.
One reason AI has become popular? It saves people time. Many hours can go into a single Instagram post. Between strategizing, researching, taking pictures, editing the content, and writing captions, it takes more time than you think!
With AI, you can speed up many of these processes. You’ll save time on whichever parts of the content creation process you want to—and you can dedicate more time to the parts you like the most.
Trends on social media change faster than just about anywhere else. One day, a meme from a popular television show might be trending, and the next, everyone’s moved on to a fun dance to that new viral pop song.
Because AI saves you time during the content creation process, it allows you to keep up with trends more easily and put out real-time content. AI can also help you master trends that aren’t necessarily in your wheelhouse, offering filters for trending image types or ideas for execution on a creative vision you haven’t quite figured out yet.
With additional tools in your belt, you have more options for content. While traditional analog and digital creation still work well for many applications, no one method can produce every kind of art.
AI gives you more options for the types of content you want to create and the methods you want to create it with. You don’t have to use AI all the time; find places where it works for you and incorporate it into your larger social media toolkit so you have access to as many options as possible.
For many people, using AI allows them to express their creativity in new and exciting ways. You aren’t stuck in the same cycle of content you’ve always produced. You have access to new tools, new ways to collaborate, and new ideas that can foster play and imagination.
If you’ve been at social media for a while, AI tools can give you freedom of expression in ways you’ve never had before. It keeps the process fun and creatively fulfilling.
AI tools offer a variety of ways to express yourself on Instagram and allow you to fine-tune your social media strategy. If you need another tool to elevate your Instagram presence, Superviral’s got your back.
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