The Secrets Behind How To Get A Blue Checkmark On Instagram

By The Superviral Team, June 18th 2024
2 minutes read

On Instagram, the coveted blue checkmark is a badge of credibility. It’s a powerful indicator that an account is genuine, representing notable or popular figures and accounts within the social media ecosystem. Gaining a blue check can boost an account’s online presence and open doors to new connections. 

Want to join the ranks of verified accounts? Here’s how to get a blue checkmark on Instagram, including what you need to know about the verification process. 

Understanding Instagram Verification

 

At its core, Instagram verification distinguishes legitimate accounts from impostors or fake profiles. Accounts that bear this symbol can be trusted as genuine entities, whether they belong to a public figure, celebrity, brand, or popular organization. 

Essentially, donning the blue checkmark on your Instagram account is a way to stand out in the digital crowd. 

Verified accounts are more attractive to users seeking reliable information, products, or services. In addition to conveying authenticity, the blue checkmark communicates a sense of status. It means the account has met stringent criteria for authenticity, functioning as a tool for establishing authority in the Instagram landscape. 

Eligibility Criteria for Instagram Verification

 

Before exploring the methods behind how to get a blue checkmark on Instagram, it’s helpful to understand the criteria set forth by the company that must be met before an account can earn the badge. 

Authenticity

Instagram verification is reserved for authentic accounts. That is, the account must represent a real individual or organization. This ensures that verified accounts are real and operated by an authentic and legitimate entity. 

Uniqueness

Accounts that seek verification must be the only presence of the individual or organization they represent. Duplicate or impersonator accounts are ineligible for verification status. This prevents multiple accounts from claiming a single identity on the app, preventing confusion among users. 

Completeness

Instagram prioritizes transparency for its verified accounts. A verified account must be public and have a complete profile, including: 

These indicators demonstrate activity and legitimacy, providing users with essential information about the person or organization behind the account. 

Notability

There’s a reason the blue checkmark is highly sought after—it’s not available to just anyone. Verified accounts belong to well-known, highly-searched individuals or organizations. Accounts that meet notability requirements are those that have a substantial impact within their industry, with a recognized status and influence. 

The Instagram Verification Process

 

Meeting the eligibility criteria for Instagram verification requires presenting evidence that adheres to the app’s standards. How does that work? Here’s everything you need to know. 

How Do You Get Verified on Instagram?

Getting verified on Instagram is a step-by-step process to demonstrate that your account meets the eligibility requirements, including proving your authentic identity, applying as a unique account, ensuring your profile and account are complete, and meeting notability requirements. Follow these steps to increase your chances of getting verified: 

  1. Check Your Eligibility: Make sure you’ve met the basic standards before you start gathering documents or applying for verification. 

  2. Prove Authenticity: Get official documentation proving your identity or your business's legitimacy, including IDs or licenses. 

  3. Ensure Uniqueness: Identify and report any duplicate or impersonator accounts to make sure yours is the only account representing your identity or brand. 

  4. Complete Your Profile: Focus on crafting an informative and engaging bio, choosing a distinctive profile photo, and posting high-quality content to demonstrate your presence.

  5. Build Notability: Build a strong presence on the app by consistently creating high-quality content relevant to your niche and engaging with your audience. 

How Do You Request Verification on Instagram?

Once you believe your account is eligible for verification, you can submit a verification request in the Instagram app: 

After you apply, be patient. Instagram’s team reviews all verification requests, which may take some time. While you wait, it’s a good idea to continue to engage with your audience and produce high-quality content. 

How Do You Know When My Instagram Account Is Verified? 

The first thing you will notice when your account is verified? That unmistakable blue checkmark. 

Instagram will notify you of the status of your verification request through your account notifications. This appears as a direct message in your inbox and will include details about what verification means for your account. 

Keep in mind that Instagram will never request payment or personal information beyond identification in exchange for verification. If you see suspicious messages, report them immediately to the Instagram team

Approval or Denial: Responding to Instagram’s Decision

 

The verification process is not guaranteed. Many factors influence the decision, and your account may not receive verification status. Here’s how to handle the outcome no matter which way it goes. 

If Your Verification Request Is Approved

Go ahead and celebrate! You successfully navigated how to get a blue checkmark on Instagram, accomplishing a significant milestone for your brand. 

Once you’re verified, you can post an announcement on your story or feed, ensure your profile reflects your newly verified status, and take advantage of your added credibility to attract even more followers and increase engagement. 

If Your Verification Request Is Denied 

Try to understand the reasons behind the decision. Instagram may provide feedback as to why your request was not approved. Take a closer look at your profile and consider if any areas could be improved or strengthened. 

Most importantly, don’t give up. If you believe your account meets the criteria, you can resubmit your request after making a few improvements. 

Beyond the Outcome

Always continue engaging your audience and creating valuable content. Building a strong presence on Instagram takes time and effort. Stay committed to your goals, focusing on establishing a reputable presence above all else. 

7 Tips for Success in Getting Verified

 

Increasing your chances of getting verified involves implementing strategies to enhance your account’s visibility and credibility with your audience: 

1. Post Consistently

Maintain a regular posting schedule to keep your audience engaged and attract new followers to your account. 

2. Use Hashtags and Geotags

Utilize relevant tags to expand your reach, make connections, and attract new users who may be interested in your content. 

3. Interact with Your Audience

Respond to comments, messages, and responses from your audience to foster community and encourage loyalty to your brand. 

4. Collaborate with Other Accounts

Working with other brands, influencers, and accounts within your niche is a great way to increase your visibility and reach a broader audience. 

5. Create Viral-Worthy Content

Focus on producing unique, timely content relevant to current events or trends to generate public interest. 

6. Engage with Media Accounts and Outlets

Regularly interact with bloggers, journalists, or media outlets to increase your chances of being featured or interviewed. 

7. Participate in Events

Attend industry events, whether in-person or online, such as conferences or engagements, to showcase your investment and expertise within your niche, and be sure to put your QR code on any publicity materials. 

Unlocking How to Get a Blue Checkmark on Instagram

 

Achieving Instagram verification is a huge win for your account. With the right strategy, you can build an authentic presence on Instagram that attracts followers and establishes a genuine connection with your audience. As your account grows, so do your chances of getting verified on Instagram. 

Keep creating and sharing your unique voice with the world—your dedication and authenticity will shine through on your way to building long-term success on Instagram. 

Ready to grow your Instagram account? Find out how Superviral can help you build your online presence and gain followers today.