When Is The Best Time To Post On Instagram? Does It Matter?

By The Superviral Team, 19:02 Sunday 17th December 2023
2 minutes read

Do you know the best time to post on Instagram? It’s a question that puzzles influencers. Like any other social media strategy, the optimal time to post on Instagram is a complex process with no single answer. What works for one influencer may not work for someone else. 

Whether the goal is to acquire Instagram followers quickly or boost your reputation as a content creator, you need a publishing schedule. Here, we’ll identify what the metrics say about the posting times and the variables you should consider when determining the best time to post on Instagram.

When Is the Best Time to Post on Instagram?

There’s no consensus on the most effective time to post on Instagram. Each social media marketer is unique, and if you want to expose your brand to Instagram users, you’ll need to tweak your content publishing schedules regularly.

Different companies do their research on posting schedules, which means there’s data you can use to assess when posts will garner the most attention.

According to Hootsuite, this overview shows the best time to post on Instagram daily.

Monday 11am,12pm,1pm
Tuesday 8 am, 9 am, 10 am
Wednesday 9 am, 10 am, 11 am
Thursday 11 am, 12 pm, 1 pm
Friday 2 pm, 3 pm, 4 pm
Saturday 8 am, 9 am, 10 am
Sunday 6 pm, 7 pm, 8 pm

Note that these are just general estimates. Different sources provide different estimates based on their research that you can use. Determining the most effective time to post on Instagram is an ongoing experiment, and you must account for several variables to find the answer.

Does It Matter What Time You Post on Instagram?

Yes, it does. Posting content at a particular time offers a better opportunity to connect with your target audience and ensures that targeted users see your content on their feeds. Sticking to a good publishing schedule allows you to:

The last point is crucial. Instagram constantly modifies its algorithms to improve the user experience. Algorithm updates can determine which posts show up on a user’s feed. A consistent publishing schedule accounting for algorithm updates makes people more likely to notice your posts.

The Best Time to Post on Instagram by Industry

Hubspot’s insights provide the best times to post on Instagram for the following five industries. 


Besides providing quality patient services, healthcare companies raise awareness about public health-related issues and educate about the need for treatment services. The best time for healthcare workers to post content would be between 6 pm and 9 pm on Saturdays.


Retail stores are no stranger to mass marketing efforts. They gear up for the holiday season by launching targeted campaigns and focusing on customer loyalty through intriguing promotions and discounts. To make the most out of their advertising strategies, the best time to post would be between 3 pm and 6 pm, preferably on Sundays.

Financial Services

Financial-related posts may not be the most appealing content on Instagram, but financial companies can still perform well on the photo-sharing platform. Research shows that the best time for these companies to post is between 9 pm and 12 am. The best day is on Sunday.


E-commerce companies inhabit the online world, so it’s no surprise that some companies promote themselves regularly on multiple social media platforms. HubSpot’s research found that the best time for e-commerce businesses to post on Instagram is between 9 pm and 12 am, just like those in the financial sector. 
The difference is that e-commerce companies perform better if they post content on Saturdays instead of Sundays.

Advertising Agencies

Advertising agencies live and breathe marketing, so they know something about determining the best times to post on social media. For maximum reach and customer engagement, the best time to post on Instagram would be between 9 am and 3 pm. 

As far as days go, marketing agencies have much flexibility. They can post on Mondays, Thursdays, Saturdays, and Sundays. 

Five Tips on Finding the Best Time to Post on Instagram

When is the best time to post on Instagram? As with all marketing strategies, the answer is different for every influencer. However, there are solutions if you want to use Instagram for your marketing goals and expand your audience pool. 

Here are five tips to help determine the most effective time to post on Instagram:

1.) Assess Your Competitor’s Schedule

Your competitors must do something right if they regularly connect with their target audience. Examine their posting schedule to identify a pattern to help improve your reach and engagement rates. 
Are they posting regularly on the weekends to accommodate weekday work schedules? If they post on weekdays, are they publishing content early in the morning? Whatever the pattern, follow a similar strategy to maximize your reach.

2.) Consider Your Audience’s Time Zone

If a target audience is in a specific geographical region, use that region’s time zone when posting your content. Remember, you should publish content when most of your audience is active online. 
Posting pictures or photos at 5 pm makes no sense if the target audience is European fashion designers in a different time zone. Once you’ve nailed down the audience’s time zone, manage your posts by scheduling them days in advance. 

3.) Adjust Your Schedule Based on Your Best Post

Not all posts perform equally well. Some have high reach, impression, and engagement rates, while your audience rarely sees others. Identify the best-performing posts and examine anything that stands out, including when they’re released.
Is there a pattern regarding the best time for publishing content? Maybe the best-performing posts are ones you publish on the weekend, or your videos get higher engagement rates when released on Friday nights. Assess the data and see if there’s a scheduling pattern with your first-rate posts.

4.) Use Insights and Modify Your Schedule 

Instagram insights provide compelling information about content schedules. The good news is that you can access these metrics with a business or creator account. 
Start by tapping “insights” in the top right corner, then click “total followers.” Once you do, click on the “most active options” to determine when your followers are most active on Instagram. Once you have personalized insights, create a posting schedule that works well for your marketing objectives and improves your account’s visibility.

5.) Experiment with the Posting Schedule

Don’t limit your schedule to one day of the week or during a particular hour just because the data points you in a specific direction. Remember, determining the best time to post on Instagram is an ongoing experiment. Make several modifications to your content publishing activities and adjust based on how your audience behaves.
For example, if impression rates drop significantly when you post on a Wednesday afternoon, go back to the drawing board and develop a more effective publishing schedule. 

Improve Your Instagram Presence with Superviral

Remember, figuring out the best time to post on Instagram is a work in progress. If you need to boost your account, Superviral can help. Buy Instagram likes with us if you want to supersize audience engagement rates.
Alternatively, you can purchase Instagram views to maximize your account’s visibility rates. Whatever the need, Superviral has the marketing solutions your Instagram account deserves. 

Contact our support team for more information.