Capturing attention on social media is an ongoing venture. As trends evolve and users change their habits, your tactics must evolve to keep up. Targeted content, thoughtful execution, and user-focused elements help you reach your intended audience.
If you want to grow your account, take on these six strategies to increase followers on Instagram.
Hashtags are a great way for users to find your content on social media. They help the algorithm understand your content, giving your posts greater opportunity to show up in spaces like the Explore page. They also help individual users find relevant content through search—or by directly clicking on the hashtag from another post.
Don’t fall into the trap of trends if they aren’t relevant to your audience. Even if you reach a large audience initially, irrelevant content will turn away users and decrease trust in your brand. Instead, opt for relevant hashtags and trends that put your content in front of audiences eager to return for more.
The entire world is a large pool in which to cast your net. A more targeted approach for local users might yield better results. This is especially useful for brands with a physical location or influencers who create content about a specific area.
Use geotags to increase local visibility. Marking your location on a post gives it greater visibility for local users who already have something in common with your content.
Organic strategies not driving the results you want? You can extend your reach with paid promotional posts. A paid post bypasses the ever-mysterious algorithm to put your content in front of users.
For the best results, promote your top-performing posts. This combines the power of excellent content with a helpful visibility boost. Keep an eye on ad performance and adjust your strategies as necessary to reach the right audiences.
You can also take advantage of paid likes and follows to increase your reach. A service like Superviral can deliver automatic likes on your posts, helping them perform better and reach new audiences.
If you’re a regular Instagram user, you’ve probably seen your fair share of giveaway posts. They’re popular because they work. Giveaways are a fun way to reward and incentivise your existing audience.
These promotions encourage engagement, as many giveaways prompt users to like or comment on a post. More importantly, a giveaway can be a vehicle for sharing your content—users can tag a friend or share the post as part of the giveaway process. This gets your brand in front of more potential customers.
Relying on one type of content limits your reach. Most well-performing Instagram accounts engage with audiences in a variety of ways—combining videos, images, and text to connect with users.
If your account growth has stagnated, try something new! Experiment with:
Live streams
Curated Stories
Reels
Carousel posts
Don’t be intimidated by the time investment you may have to make at first. Lots of content types can be repurposed, which makes them worthwhile. Live streams, for instance, can be edited to make short Reels. You can also repost most content types to Stories to increase their reach.
Try a few new content types and watch your analytics to see which ones perform the best.
Timing plays a key role in social media success. If you post when your audience is online, they are more likely to see
your content and interact with your account. This creates an ideal feedback loop with the algorithm: It recognises that people like your content, so it shows your posts to more people for greater engagement.
When is the right time to post? It varies for every account, depending on your location, your industry, and your audience. Midday is one of the peak times for users to engage with Instagram, so it’s a good place to start. Experiment with your posting schedule to find your ideal engagement time.
Strategies to increase followers on Instagram aren’t limited to content types. If you’ve honed your content strategy, you can still grow your follower count with Superviral.
We’ll get you new likes, comments, and followers—all automatically. Take your account to the next level with our help.