The great thing about Instagram is that anybody willing to work hard can make money with their account. It just takes some strategic planning, and most importantly: It takes Likes, Follows, and Comments.
Since a lot of people have a hard time coming up with a winning strategy for how to monetise Instagram, we’re here to set you up for success, with six strategies that are sure to help.
We’ll also give you extra tips on growing and nurturing your followers and a few pointers on the challenges to watch out for, all of which will help you start racking up earnings.
Instagram as a genuine revenue stream is a reality for a growing number of people willing to put in the work. That hard work looks like different strategies to different people. There isn’t one magical approach guaranteed to be a perfect fit for everyone.
So, consider how the following six Instagram monetisation strategies can be integral to your game plan.
This strategy will be most effective once you have grown a following, so giving yourself a boost in Likes, Follows, and Comments can help encourage others to interact with you and become dedicated fans of your account.
With a healthy following, you can be persuasive in marketing products or services. This is because people who feel a connection to an individual’s style, taste, interests, or perspective are interested in knowing the kinds of products and services that interest that person. This is why they call someone with that level of organic influence an influencer!
You can earn quality income by reaching out to brands you believe in and marketing them to your followers.
Doing product reviews and demonstrations or discussing features you like in offerings from your favourite brands is a powerful form of online advertising that companies love.
The great thing about marketing items from related companies is that you aren’t limited in the number of products or services you can negotiate with, so this strategy has excellent growth potential.
Affiliate marketing can be similar to the previous “influencer” strategy. These two approaches differ in how you get paid for your efforts.
Influencer marketing earns you money from your preferred brands at a negotiated price. Affiliate marketing, on the other hand, is more like earning a commission when one of your followers buys a product or subscribes to a service.
You sign up to become an affiliate for brands that match your account’s concept and are given special codes you can share with your followers. When they use your link to make a purchase, you get a commission from the sale.
Helping to form a connection between your followers and your favourite brands isn’t the only way to make money from products. You’re building your personal brand, so you should consider ways to develop your own products or merchandise around your brand.
This is not as tough as it might sound. Maybe you have a favourite saying or motto that your followers would connect with. You can place these on T-shirts and mugs and share a link in your posts. The possibilities are virtually endless!
Don’t think that creating merchandise or selling products through affiliate links are your only options. If you’ve got a special talent, you can use your account to teach people a craft or other skill. Do you have an idea for a service your followers would find valuable? You can use Instagram Subscriptions so your followers can pay you a recurring subscription fee in exchange for content designed especially for them.
Teach people how to cook using your best recipes or offer a great workout routine. Whatever you enjoy doing can be turned into a new revenue stream.
Listen—we know that nobody likes ads. But the truth is, there are ads on people’s Instagram content because they are effective. Advertisers wouldn’t spend good money to promote their products and services if ads didn’t work.
Likewise, other influencers earn by allowing ads and continue to grow their followers, so don’t rule out enabling these ads in your Stories.
Making a connection with other Instagram influencers is a fantastic way to make money. You could collaborate with someone with similar interests to create a unique, limited-edition product you can sell or create content to share on each other’s accounts.
Use your imagination, but consider this: Connecting with other influencers opens you up to their followers and helps you expand your visibility. It’s a great growth strategy for building organic interest in your brand.
All of these marketing techniques are extremely effective when you balance them with some key influencer best practices. So, below are some tips to help you find your biggest fans and keep them interested for the long term.
Even if you follow our advice to the letter, it’s not going to help much if no one’s finding your Instagram account. That’s why adding followers is a constant, vital element of your success.
How do you get more followers? Try the following:
Study trends happening in your niche and create videos that offer high-quality content with the hope of getting placement on the Instagram Explorer page.
Follow other people you’re interested in. Often, people will follow you back.
Comment on other people’s content when you are genuinely interested in it.
Host a giveaway and require people to follow you and interact with your content as a prerequisite.
Use hashtags in your content to tag creators and brands that are relevant to your post.
Never pass up an opportunity to build strong connections with your audience. You don’t want to take the followers you already have for granted, and it’s hard to build momentum if onlookers don’t see much activity. When you interact, you build interest while letting followers know you appreciate and recognize them.
Keep a steady schedule of content flowing, and be consistent. If you tell people you’re going to post something, do it! It’s ok not to publish new content every day, but consistency and communication are the key to success.
Tell your fans what to look forward to, and make sure you deliver. Then, they’ll keep coming back and sharing your content.
If you have a lot of different interests, you should create a separate account for each one. It’s important that you stay highly relevant to your followers’ interests. If your interests have a lot of crossover, you can always invite followers to follow your other topic-based accounts.
Staying true to your niche is important in keeping your followers’ interest.
As a world-class platform, one of Instagram’s huge benefits for influencers is the analytics they provide businesses and creators at no charge.
Learn about Likes, engagement, your followers’ demographics, what content gets the most interactions, and more. If you haven’t checked out your metrics, you can find them by doing the following:
Open your Instagram app on your mobile device.
Go to your profile information.
Tap the insights button.
Tap overview to see all your metrics.
Over time, you’ll learn to refine the decisions you make based on your best performance data, which will help you earn more.
And, while we’re on the subject of analytics, don’t forget to use Superviral’s Follower Counter to see how many people are following your account (or anybody else’s).
There’s no question about the earning potential on Instagram, but nothing worthwhile comes easily. Here are a few challenges you may face along the way.
Earning Consistently
Don’t expect to rake in a fortune overnight. Working out the best way to earn can take a long time. Even if you start seeing big returns, bear in mind that there’s no guarantee of a steady and reliable income.
Keeping It Real
“Just be yourself” is great advice. Doing so will help build people’s interest and devotion. That can be easier said than done, however. You need to constantly think of ways to capture attention, and continuously portraying your values and interests can be a challenge. Take the time to study trends in your niche to get fresh ideas.
Following the Rules
Always post original content. If you’re ever unsure whether you are allowed to share something that could potentially break a rule about plagiarism or copyright, take the time to read the terms of agreement to be certain. You could have content taken down, or even worse, get banned from the platform for not following all the rules
With a good strategy and a lot of hard work, you can turn a passion for connecting with your tribe into a new source of income. We know you can do it! But, everybody needs a little help growing their audience. That’s where Superviral comes in!
You can start adding real, organic Followers, Likes, and Comments to help you grow your crowd faster.
Ready for a taste of real growth? Try adding some free Instagram Likes today!