How To Sell On Instagram: 3 Tips For Success

By The Superviral Team, June 16th 2024
1 minute read

Social media is one of the most common places consumers encounter new products. With integrated shopping options, they can also buy products in their favourite apps. 

Want to know how to sell on Instagram? Learn how to capture the attention of potential buyers.

1. Set Up Your Account 

 

To sell on Instagram, you need an Instagram account. Here’s how to get started.

Use a Professional Account

On Instagram, you can designate accounts as professional or personal. The designation isn’t just determined by how you use the account—different account types have distinct settings and capabilities. To sell products on the platform, you must have a professional account. 

You can check or modify your account type in the “Settings and Privacy” tab if you already have one. If you don’t have an account, set one up with the correct designation. 

Integrate Instagram Shopping Options

The next step to start selling on Instagram is to add your product catalogue to the platform so that you have an Instagram Shop storefront. An Instagram Shop is like any other online shop, but it’s hosted on Instagram rather than your website. Users can scroll through, add favourites to their cart, and purchase anything they like. 

To add inventory, set up a Commerce Manager account through Instagram. Be sure to add product photos and descriptions to entice customers. If you already sell your products elsewhere online, you may be able to use a third-party platform like Shopify to add your inventory instead.

2. Manage Your Content

 

You can integrate your products and marketing content on the same platform on social media for seamless promotion and sales conversions. Make the most of your shop with these content tips. 

Create High-Quality Visual Content

Both users and the Instagram algorithm prioritise high-quality visuals. Whether you primarily use photography or graphic design, the images you post should be high quality. Using video is essential, too, so use top-notch visual and audio quality. 

Always use integrated shoppable posts to make it easy for users to buy your products.

Use Instagram Stories and Reels

While grid posts were once the standard type of content on Instagram, newer features like Stories and Reels allow brands to reach different audiences. Instagram Reels, for example, get more likes and comments than standard video posts for many brands. 

All types of Instagram content can integrate with your shop, so experiment with your posts to see what gives you the best results.

Engage with Your Followers

Engagement drives two important forces on Instagram: the algorithm and brand loyalty. 

Instagram’s algorithm prioritises posts that receive high engagement. Users who interact with your content are more likely to see other content from you later. The algorithm shows posts with high engagement to more users in places like the Explore page. 

To drive engagement, you can work with a partner like Superviral to get likes on existing posts or auto-likes on new posts.

People also develop stronger brand loyalty relationships with brands that listen and reply to them. Your thoughtful comment might be what pushes someone to finally click that purchase button. If you need more user comments on a post to encourage engagement, Superviral can help with comments, too.

3. Grow Your Reach 

You can get your products in front of more consumers through these methods to grow your reach.

Collaborate with Influencers 

It’s right in the name: influencers influence people to buy things. When a seller the consumer likes and trusts shows a product, the consumer is likelier to listen and potentially follow through with a purchase. 

Run Targeted Ads

The algorithm on social media can be challenging to work with. To bypass this, you can run targeted ads showing your content to more people, like new potential customers or previous customers who need a little reminder about your products.

Offer Promotions and Exclusive Discounts

Discounts are an easy way to gain new customers or persuade a returning customer to repurchase your product. If you sell your products on multiple platforms, you can run exclusive sales or promotions for your Instagram Shop, which may encourage new followers or engagement for your social channels. 

Sell Your Products with Ease

The more you grow your account, the more customers you can reach. If you’re selling on Instagram, consider partnering with Superviral. We’ll help you get new followers and drive engagement. Learn more about buying Instagram followers today.