UK Instagram Demographics: Insights For Brands & Influencers
- Instagram had nearly 35 million UK users by July 2024, with 25-34 year olds making up the largest age group
- Women account for 55.3% of the UK user base, especially dominating in the 35-44 age group
- Younger users (18-34) engage more with influencers, making influencer marketing a powerful tool for brands on Instagram