UK Instagram Demographics: Insights For Brands & Influencers

By The Superviral Team, October 9th 2024
1 minute read

Instagram is one of the most popular social media platforms in the UK, attracting millions of users daily. Understanding Instagram demographics in the UK is the best way for brands and influencers to maximise engagement and drive growth.

Based on the latest data, these insights into Instagram's user base in the United Kingdom, from gender splits to age groups, can inform your strategies.

How Many People Use Instagram in the UK?

As of April 2024, Instagram statistics in the UK showed that the platform had 34,910,600 users, accounting for 50.7% of the population. This substantial user base highlights Instagram’s continued relevance in the UK’s social media landscape, offering businesses a vast pool of potential consumers to tap into.

By July 2024, Instagram usage increased slightly, with nearly 35 million users, further emphasising the platform's growing influence in the UK.

Which Age Groups are the Most Likely to Use Instagram?

Instagram usage by age is a significant factor to consider.

The largest group of users falls within the 25-34 age range, which accounted for 29.7% of the total user base in July 2024, or around 10.4 million people in April 2024. This demographic is highly valuable for businesses—they tend to be active on social media and have some disposable income.

Following closely behind are individuals aged 18-24, another large segment driving Instagram activity in the UK. This age group is known for its strong engagement with influencers and trendsetting. It’s a critical demographic for brands and content creators.

While Instagram is most popular with younger users, individuals aged 35-44 are also active on the platform. In this age group, there’s a notable gender gap: women outnumber men by 3.1 million. 

However, users over 65 represent the smallest demographic. This group is less likely to use Instagram compared to younger generations.

Does Instagram Popularity Vary Regionally in the UK?

When looking at Instagram demographics in the UK, it’s clear that the platform is popular across all regions, though there are some variations based on user location and lifestyle. 

Cities with younger, more tech-savvy populations, like London and Manchester, tend to see higher Instagram engagement. However, the platform remains highly accessible for both urban and rural users, making it a versatile tool for brands across the country.

What’s the Percentage of Male vs. Female Users in the UK?

Instagram statistics in the UK also highlight the gender split, with women making up 55.3% of Instagram’s total user base. This female dominance is particularly pronounced within the 35-44 age group, where women lead men by 3.1 million users.

Brands that cater to women, especially in sectors like beauty, fashion, and lifestyle, will find Instagram a highly effective platform for connecting with this audience. Knowing the gender dynamics on the platform can help businesses fine-tune their strategies to resonate more effectively with their target demographic.

What’s the Average Time Spent on the Platform?

Globally, Instagram users spend an average of 30 minutes per day on the platform, and similar trends are likely reflected in the UK: 

What About Influencer Accounts?

Influencers continue to play a major role in Instagram demographics in the UK, particularly among younger users. The 18-24 age group is the most likely to follow and engage with influencers, driving trends and consumer behaviour across areas like: 

Collaborating with influencers remains a powerful strategy for brands looking to expand their reach on Instagram.

Influencer Impact

With Instagram usage by age heavily favouring younger generations, influencer marketing remains a key driver of engagement on the platform. Brands can benefit from partnerships with influencers who have strong followings and credibility within their target markets.

For brands and influencers looking to increase their engagement on Instagram, collaborating with influencers or using paid services to buy Instagram likes, comments, and followers can help boost visibility and credibility. Higher likes and comments on posts not only signal popularity but also increase the chances of appearing on the Explore page, which can further expand your reach.

Pair this with organic growth tactics, and you can see significant improvements in your overall Instagram presence. Tools like the Free Instagram Follower Counter can help you monitor your follower count and engagement trends.

Boost Your Instagram Presence with Superviral

The competition is fierce, with over 95 million posts uploaded to Instagram daily. It's not uncommon for creators to spend years consistently posting content without breaking the 100 likes mark or achieving visibility on the Explore page.

That’s where Superviral comes in. We offer the easiest and most cost-effective way to enhance your engagement. By gaining 10 free Instagram likes a day, you can give your content the boost it needs to start seeing real organic growth. 

If you want to expand your reach on Instagram, why not boost your following? Get free Instagram followers from Superviral.