Dr Larry Rosen

Author

Dr. Rosen is Professor Emeritus and Past Chair of the Psychology Department at California State University, Dominguez Hills. He is a research psychologist, computer educator, keynote speaker and is recognized as an international expert in the “Psychology of Technology”.

Author’s Articles

User-Generated Content: What It Is and How to Use It

By Dr Larry Rosen, March 26th 2024

User-generated content (UGC) is content created and shared by users, not brands, including posts, reviews, discussions, and contests on social media.
Leveraging UGC boosts engagement, authenticity, and cost-effectiveness for brands, encouraging community building and trust
To encourage UGC, develop catchy hashtags, feature user content, host contests, partner with creators, and celebrate outstanding submissions, enhancing brand presence and interaction.

What is user-generated content, and why is it valuable? Learn how to connect with your audience and grow your community with user-generated content.