Privacy Policy

Introduction#

At Superviral.io ("we", "us", or "our"), operated by Etra Ventures Ltd, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share and protect your information when you visit our website, use our services or contact us.

01Information We Collect#

We may collect the following types of information:

• Personal Identifiers: Name, email address, contact details and social media usernames or profile links.
• Commercial Information: Order details, transaction history, purchases and preferences.
• Website Activity: IP address, browser and device details, pages visited and interactions with our website.
• Customer Engagement: Website events, checkout activity, customer inquiries and email engagement.
• Customer Profiles: Information derived from purchases and activity, such as customer segments and service preferences.

We collect information you provide directly and information generated when you use our website and services.

02How We Use Your Information#

We use information for the following purposes:

• To provide our services, process orders and respond to customer inquiries.
• To maintain website security, prevent fraud and meet legal obligations.
• To understand how customers use our website and improve our products and services.
• To analyze purchase history and website activity, create customer segments and personalize communications where permitted by law.
• To send service updates and marketing messages where permitted, respecting your preferences and rights.

We use information to provide purchased services, meet legal obligations, protect our services, and improve the customer experience. Where applicable law requires consent or offers opt-out rights for particular activities, we honor those requirements.

03Sharing Your Information#

We may share relevant information with:

• Analytics Providers: We use Amplitude to understand website activity and customer interactions.
• Data Infrastructure Providers: We use Snowflake to store and analyze transaction and engagement information for reporting and customer insights.
• Email and Communication Providers: We use Customer.io to help us manage customer communications, deliver order notifications and send permitted marketing messages.
• Service Monitoring Providers: We use monitoring tools such as Datadog to track the reliability, performance and security of our services. Related logs and diagnostic information may include technical identifiers.
• Website Hosting and Security Providers: We use Cloudflare to help deliver website content, improve performance and protect our website. Cloudflare may process technical information such as IP addresses, device and browser details, and security-related requests when you access our website.
• Other Service Providers: Payment processors, hosting providers and customer-support partners that help us operate our services.
• Legal Authorities: Where disclosure is required by law or to protect our legal rights.

We may also share information with relevant parties during a business transfer. We and our providers may process information in other countries, as explained under Processing Locations.

04Data Security#

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, alteration or disclosure. No method of storing or transmitting information is completely secure.

05Data Retention#

We retain personal information for as long as necessary to provide our services, meet legal obligations and fulfill the purposes described in this Privacy Policy. We assess retention by the purpose, legal record-keeping requirements and whether the information is still needed. Order and financial records, support inquiries, analytics events and marketing preferences may each have different retention periods. We delete or anonymise information when it is no longer needed, unless the law requires otherwise.

06Your Privacy Rights#

Depending on your state of residence and applicable law, you may have the right to:

• Access, correct, or delete certain personal information.
• Receive a copy of eligible personal information.
• Opt out of certain uses of personal information, including targeted advertising, sale, or qualifying profiling where applicable.
• Appeal a denied privacy request where state law provides that right.

We will not discriminate against you for exercising rights protected by applicable law. To submit a request, contact [email protected]. We may need to verify your identity before responding. Additional state-specific disclosures and opt-out methods may apply.

07Cookies and Tracking Technologies#

We use cookies and similar technologies to operate our website and understand how it is used. We use Amplitude to analyze page visits, website interactions and checkout activity. Analytics may include device, session or customer identifiers and may be analyzed alongside order information to improve our services. We provide tracking choices where required by applicable law. Browser controls alone may not cover every tracking technology.

08Email Communications and Opt-Out#

We may send service-related messages about your orders and inquiries and marketing communications where permitted by law. You can unsubscribe from promotional emails using the link in the message or by contacting [email protected]. Essential order or support messages may continue. We honor applicable requirements for email marketing and privacy preferences.

09Processing Locations#

We and our service providers may process information in the United States, the United Kingdom, and other locations where we or they operate. The protections available may differ by location. Where required by applicable law, we use appropriate measures for cross-border processing.

10Changes to This Privacy Policy#

We may update this Privacy Policy periodically. We will inform you of changes by posting the updated policy on this page and updating its effective date, with further notice where required.

11Contact Us#

For questions about this Privacy Policy or to submit a privacy request, contact us at [email protected].