Privacy Policy

Introduction#

At Superviral.io ("we", "us", or "our"), operated by Etra Ventures Ltd, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share and protect your information when you visit our website, use our services or contact us.

01Information We Collect#

We may collect the following types of information:

• Personal Identifiers: Name, email address, contact details and social media usernames or profile links.
• Commercial Information: Order details, transaction history, purchases and preferences.
• Website Activity: IP address, browser and device details, pages visited and interactions with our website.
• Customer Engagement: Website events, checkout activity, customer enquiries and email engagement.
• Customer Profiles: Information derived from purchases and activity, such as customer segments and service preferences.

We collect information you provide directly and information generated when you use our website and services.

02How We Use Your Information#

We use information for the following purposes:

• To provide our services, process orders and respond to customer enquiries.
• To maintain website security, prevent fraud and meet legal obligations.
• To understand how customers use our website and improve our products and services.
• To analyse purchase history and website activity, create customer segments and personalise communications where permitted by law.
• To send service updates and marketing messages where permitted, respecting your preferences and rights.

Our Legal Bases#

We use contractual necessity for processing orders, legal obligations for required records, and legitimate interests where appropriate for security, service improvement and customer analysis. We use consent where required, including for certain tracking and marketing activities. Our use of legitimate interests is subject to your applicable rights. Tracking technologies may require separate consent under UK law.

03Sharing Your Information#

We may share relevant information with:

• Analytics Providers: We use Amplitude to understand website activity and customer interactions.
• Data Infrastructure Providers: We use Snowflake to store and analyse transaction and engagement information for reporting and customer insights.
• Email and Communication Providers: We use Customer.io to help us manage customer communications, deliver order notifications and send permitted marketing messages.
• Service Monitoring Providers: We use monitoring tools such as Datadog to track the reliability, performance and security of our services. Related logs and diagnostic information may include technical identifiers.
• Website Hosting and Security Providers: We use Cloudflare to help deliver website content, improve performance and protect our website. Cloudflare may process technical information such as IP addresses, device and browser details, and security-related requests when you access our website.
• Other Service Providers: Payment processors, hosting providers and customer-support partners that help us operate our services.
• Legal Authorities: Where disclosure is required by law or to protect our legal rights.

We may also share information with relevant parties during a business transfer. Some providers may process information outside the UK. Where required, we use applicable safeguards for international transfers.

04Data Security#

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, use, alteration or disclosure. No method of storing or transmitting information is completely secure.

05Data Retention#

We retain personal information for as long as necessary to provide our services, meet legal obligations and fulfil the purposes described in this Privacy Policy. We assess retention by the purpose, legal record-keeping requirements and whether the information is still needed. Order and financial records, support enquiries, analytics events and marketing preferences may each have different retention periods. We delete or anonymise information when it is no longer needed, unless the law requires otherwise.

06Your Rights#

Depending on your location and applicable law, you may have the right to:

• Access, correct or request deletion of your personal information.
• Object to or restrict certain processing, including direct marketing and related profiling.
• Request transfer of eligible information to another provider.
• Withdraw consent where processing relies on consent.

You can object to direct marketing, including related profiling, at any time. To exercise your rights, contact us at [email protected]. If you are in the UK, you may also raise concerns with the Information Commissioner's Office (ICO).

07Cookies and Tracking Technologies#

We use cookies and similar technologies to operate our website and understand how it is used. We use Amplitude to analyse page visits, website interactions and checkout activity. Analytics may include device, session or customer identifiers and may be analysed alongside order information to improve our services. We obtain consent for non-essential tracking where required and respect applicable rights to object. Browser controls alone may not cover every tracking technology.

08Consent and Opt-Out#

We may send service-related messages about your orders and enquiries. We also send marketing communications where permitted by law. You can opt out of marketing emails using the unsubscribe link in the message or by contacting [email protected]. Unsubscribing from marketing does not stop essential order or support communications. Where consent is required for tracking or marketing, you may withdraw it through the applicable preference mechanism or by contacting us.

09International Transfers#

Some of our service providers may process information outside the UK. Where required by law, we use appropriate protections for international transfers, such as recognised adequacy arrangements or contractual safeguards.

10Changes to This Privacy Policy#

We may update this Privacy Policy periodically. We will inform you of changes by posting the updated policy on this page and updating its effective date, with further notice where required.

11Contact Us#

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at [email protected].