How Analyzing TikTok Data Will Grow Your Account Quickly

Most people don’t realize the power of analytics in growing a brand on social media—especially TikTok. With the right skills, analytics can be the key to creating the perfect growth strategy.

 

Learn how analyzing TikTok data can be the key to your success on the platform. 

Why Analyzing TikTok Data is Crucial for Success

 

Here are must-know TikTok statistics:

• Millennial TikTok users are 2.3 times more likely to create a post and tag a brand than on any other platform.
• Ads with Creators on TikTok created a 26% increase in brand favorability.
• TikTok users are 1.3 times more likely to buy a product on impulse than on other platforms. 

 

If you want to grow your brand, you need to analyze your TikTok data for three factors:

1. Creating a better TikTok content strategy
2. Connecting better with your audience
3. Improving the ROI on all your hard work

Key Metrics to Track in TikTok Analytics

 

Once you start looking at your TikTok analytics, you may get overwhelmed with the information available. Here are the top seven metrics to focus on as you plan your growth strategy. 

Overview

The overview tab shows you all the general TikTok metrics you need, such as:

• Likes 
• Comments
• Shares
• Followers
• Number of videos

 

Reviewing these metrics will give you a baseline of how your account is performing.

Video Views

Video view metrics tell you how many times people viewed your videos during a specific time period. This can range from the past week to the last few months. Of course, you can also create a custom period as well.

 

Looking at video views gives you a big-picture view of your growth. Noticing upticks in views during certain periods can give you a better idea of what your audience likes and what trends to follow.

Watch Time

Watch time tells you how long people watched your video. Did they leave after a few seconds or stay and watch the whole thing? This metric indicates how engaging and entertaining people find your videos and where to make changes.

Profile Views

This metric focuses solely on the number of users who looked at your profile, an important differentiator from video views. TikTok functionality allows many people to watch your videos without being connected to the creator (even if your face is in it) before moving to the next one.

 

If someone takes the extra step to look at your profile, that shows interest in your content specifically. Profile views can also result from someone specifically searching for your name within the platform. Like video views, you can input various date options to track your profile view trends. 

Follower Growth

Your follower growth gives you an idea of what content gets you more followers. By tracking time periods where you tried different types of content, such as personal stories vs. comedy sketches, you can see what resonates with people enough that they want to see what else you produce.

Engagement Rate

The engagement rate shows how often people interact with your videos—liking, commenting, and sharing them. Again, this TikTok metric indicates what content your audience likes and watches, which can help you plan future content.  

If you’re improving your engagement rate on other platforms, check out our article on Instagram engagement. We also outline tips to get on the Explore page on that platform, which can boost your other metrics.

Live

If you choose to do TikTok live streams, this analytic tab will show you the results of your streams. You can check out numbers for past streams, including views, how many new followers joined during the live stream, and which streams had the highest number of viewers.

 

If you’re 18 or older, you can also see how many gifts viewers gave during a single stream.

How to Access and Analyze TikTok Data

 

Not sure how to access and analyze your TikTok data? We’ll break it down for you!

Using TikTok’s Native Analytics Tool

In the app itself, follow these steps:

1. Go to the TikTok Shop Creator Center
2. Click “Today’s Data”
3. Click “Overview”
4. Select “Video List”

This list will show you all the basic information regarding your account. For additional details, click “View More” on the “Video” tab. From there, you can choose factors such as:

• Time
• Revenue
• Videos
• Views
• Orders (if you have a shop)
• Items sold (if you have a shop)

 

If you’re curious about the trends of a specific metric, click “See Trend” to see a graph showing activity for a specific time period. 

Third-Party Tools for Deeper Insights

When you’re looking for third-party tools to help with analyzing TikTok data, there are plenty of options. Here are a few to consider:

• Hootsuite: This multi-social platform management tool offers scheduling and analytics. It does have a monthly fee.
• Mavekite: This free tool tracks and analyzes TikTok data. You can even export the data if you want physical copies. It also has an engagement calculator. There are paid plans if you want to upgrade your features. 
• Sprout Social: This is also a multi-social media platform tool that offers a variety of services from scheduling to analytic reports. It has a monthly fee​

Tips for Using Data to Optimize Your TikTok Strategy

 

Learn actionable tips to improve your content strategy based on data insights from TikTok analytics.

Creating Goals Based on Metrics

It’s hard to create concrete goals you want to achieve as a TikTok influencer without data—which is precisely why you need to rely on TikTok analytics. Looking at your past performance, you can create specific and realistic goals for your brand.

 

For example, if you’re noticing continuous growth in the number of followers, you can set a goal of “getting X amount of followers in X amount of months”. If you achieve this goal, you can not only celebrate but know that you’re doing what’s right for your brand. And if you don’t reach that goal, you can go back to the analytics and see what went wrong (if anything did) and how to adjust.

Identifying Top-Performing Content

One great thing about TikTok is that anyone can make anything as long as it follows the terms of service. You can never be sure what resonates with your audience. Was this type of video something your audience loves or just a one-off viral moment? 

TikTok metrics will answer this question. By reviewing likes, followers, and audience demographics, you’ll be able to determine what works best for your brand. Then, you can focus on the right content that gets eyes on your account.  

Adjusting Post Timing Based on Data

Another way to get more eyes on your content is to change the time you post. While there are general suggestions for the best time to post on TikTok, it’s best to cater to your audience’s schedule. 

Analytics will tell you the best time to post by seeing which videos get the most views. Use that data to narrow it down to the perfect day and hour to post. 

Trying Different TikTok Features

TikTok offers creators a variety of tools to enhance their content, such as:

• Duets
• Stitches
• Carousel posts
• Live streams​

Instead of focusing on just standard recorded videos, try expanding your content with these different options. 

Common Mistakes to Avoid When Analyzing TikTok Data

 

As you build your strategy, you’ll want to avoid these common mistakes creators often make when reviewing TikTok analytics.

Not Tracking Metrics

The first mistake you can make is not tracking your metrics in the first place. Checking them sporadically won’t give you the information you need to grow your brand—track them regularly to see the full picture. 

Not Listening to What the Analytics Is Telling You

The second biggest mistake is ignoring what the analytics tell you. If your metrics show that certain content performs better than others and you continue to post low-performing content, your account won’t grow.

This effort also includes adapting to changes in the overall platform. As the algorithm changes, your metrics will show that shift, and you need to work with that to ensure you stay growing. 

Not Defining Your Audience

With all the TikTok audience insights available, it’s a huge mistake not to use it to define who your audience is. Knowing your audience is the key to your success on TikTok. This information can tell you: 

• What kind of content to post
• When to post
• How to interact with your audience
• What types of products your followers like (for sponsorships, collaborations, and selling merch)
• What’s your competition
• Which creators to collaborate with

Not Trying Trends

With so much information, it’s easy to get into a rut that only caters to your metrics—especially if you’re trying to grow quickly. But if you always stick to your routine, you lose the chance to expand your growth. 

Trends are a perfect example of this. If a trend suits your audience and you don’t risk making content based on it, you lose the chance to find new people who would relate to your videos.

A Little Research Goes a Long Way with TikTok Growth

 

Growing your TikTok presence isn’t easy; it requires patience, strategy, and a bit of luck. Knowing how to read and track TikTok analytics is a huge part of this process. 

If you’re still looking for help with growing your brand, partner with Superviral. We’ll help you gain more followers and boost your engagement!