What You Can Learn From The Top Instagram Influencers In The UK

How do you measure success on social media? One metric is the number of followers. This list of Instagram influencers in the UK features digital content creators who have millions of them. 

If you’re after the same success, you can learn a lot from established creators. See how many followers these top 10 UK Instagram influencers have and what lessons you can take from their content to grow your following. 

The Top 10 UK Instagram Influencers 

 

It’s hard to measure the top ten influencers based on metrics alone—especially if you’re breaking down their audience by geographic location. In this list, we’ve curated ten of our favourite UK influencers who have recognisable brands and strategic content output you can learn from. 

1. Zoë Sugg

Username: @zoesugg

 

Followers: 9.2 million 

Sugg got her start on the internet as Zoella on YouTube. On that platform, she’s known for makeup tutorials and vlogs. She now shares lifestyle and family content on Instagram.

2. Joe Wicks

Username: @thebodycoach

 

Followers: 4.7 million

Wicks shares fitness content on his platforms, including food inspiration and workout videos supporting his brand and Body Coach app.

3. Louise Pentland

Username: @louisepentland

 

Followers: 3.6 million

Pentland has been a creator on the internet for years, first going by the moniker SprinkleofGlitter. She shares fashion and parenting content on Instagram.

4. Dan Middleton

Username: @dantdm

 

Followers: 3.6 million

Middleton is most well known for his video game content across platforms like YouTube and Instagram. On his page, followers also see more personal lifestyle content about his family.

5. Jacqueline Osborne

Username: @jacjossa

 

Followers: 3.5 million

Osborne is an actress turned social media star. While she’s known for her time on British soap operas, she now partners with InStyle to post fashion and lifestyle content.

6. Caspar Lee

Username: @caspar_lee

 

Followers: 2.2 million

Lee was featured on the Forbes 30 Under 30 list in 2020 for his entrepreneurial work. He posts behind-the-scenes content about his advertising brands and personal content about his life. 

7. Giovanna Fletcher

Username: @mrsgifletcher

 

Followers: 2 million

Fletcher’s niche is parenting, which you’ll see all over her page and podcast. She’s also an actress and an author, and she shares aspects of her brand on Instagram.

8. Dr. Julie Smith 

Username: @drjulie

 

Followers: 2 million

More and more doctors are claiming space on social media these days. Dr. Julie Smith is a psychologist who shares her professional expertise with followers on Instagram.

9. Arun Maini

Username: @mrwhosetheboss

 

Followers: 1.7 million 

Maini creates technology-based content on both Instagram and YouTube, with product reviews and technology opinions.

10. Dina Tokio

Username: @dinatokio

 

Followers: 1.1 million

Dina Tokio is a fitness coach and lifestyle influencer who posts workout videos and training advice. She also offers a coaching program to subscribers.

4 Valuable Lessons from Their Success

 

Now that you’ve become acquainted with these leading Instagram influencers in the UK, what can you take away from their success? Implement these four lessons as you establish your own account. 

1. Find Your Niche 

When looking at influencer lists, you’ll typically see a breakdown by industry. We’ve included lifestyle, wellness, and technology influencers in this list. No matter the industry, each has a strong identity. 

Creating content in a specific niche gives you a strong voice and a clear pattern for audiences to follow. If you understand your niche, you're more likely to reach people interested in the same topics. 

2. Hone Your Style 

Instagram is a visual medium, which gives you lots of room to play with design. Each influencer on our list has a distinct visual style in their content. 

The content looks cohesive and appealing, whether it’s a specific colour palette, distinct lighting type, or signature video framing. Spotting one influencer’s video when scrolling through a feed is also easy. Use the visual medium to your advantage and find your own style as you create content.

3. Diversify Your Content

 

 

One thing all these influencers have in common is that they aren’t just on Instagram. While you can build a great following with a single platform, multiple platforms give you more opportunities to connect with followers. 

YouTube, TikTok, and even traditional media outlets have helped the individuals mentioned, and others, strengthen their online presence and grow their audiences. Diversify your own content to capture that same opportunity.  

4. Stay Consistent

These influencers have been posting for years—some for over a decade. It takes time to build an audience and a strong platform! Don’t give up too soon. Stay consistent with your account to develop your own trajectory of growth. 

Increasing Your Social Growth with Superviral

 

While you can learn a variety of important social media lessons from other influencers, you can also gain a boost of followers from Superviral to grow your social media platform. 

To further boost your social media growth, you can also leverage tools like Superviral to increase views, buy real IG likes, and IG followers