How Much Do Instagram Influencers Make In The UK?

By The Superviral Team, September 15th 2024
1 minute read

How Much Do Instagram Influencers Make in the UK?

 

A Statista survey found that more than half of consumers specifically use Instagram to follow influencers

So, how much do Instagram influencers make in the UK? According to a 2021 Maddyness survey, influencers make around £2,137 monthly from Instagram. 

Do you want to start making money as an influencer? Learn what could affect your income and how to start making money today.

Top 3 Factors Influencing Income

 

Three main elements can affect how much an influencer makes. 

1. Follower Count

 

Follower count means how many people are following your account. This is different from engagement. The amount of followers you have shows how potentially influential you are—an important factor brands consider before offering deals and sponsorships.

A higher follower count usually means you can ask for higher fees when accepting various brand deals. 

Here’s a tiered breakdown of the type of influencer you can be based on your follower count:

2. Engagement Rate

 

Luckily, followers aren’t the only factor that affects income, and engagement is equally important. Engagement rate is how often your followers engage with your content—liking, commenting, sharing, etc. 

This is how smaller-sized influencers can really make money.

While they may have smaller followings, they have more passionate followers who constantly interact with the influencer’s content. Having a smaller, more trusting community makes it more likely that the audience will look at and buy the products you promote. 

Brands like to work with influencers with various-sized audiences for this reason. 

3. Niche Industry

 

The niche you go into or are already a part of will also affect your income as an influencer. 

Choosing the right niche is crucial. If you join a popular niche, like beauty, you have plenty of potential audience members. At the same time, you’ll also have a lot of competition, and it will be tough to be seen.

For example, there are 40,000 beauty influencers in the UK compared to 13,000 fitness influencers. Both are popular niches, but breaking out in the fitness space might be easier. 

That’s not to say you shouldn’t go after popular niches, especially if you’re passionate about the subject. People can always detect passion and create a dedicated fan base. 

3 Easy Ways to Make Money on Instagram

 

Now you know what can affect your income, but how do influencers make money on Instagram?

1. Brand Collaborations

 

Brand collaborations are always a good choice, especially if you have a large or passionate audience. Brands pay close attention to followers and engagement; you can make a good amount of money when partnering with a brand.

You could be paid for a single post or a series of them, depending on the deal you and the brand reach. 

2. Affiliate Marketing

 

Affiliate marketing is a similar income-earning method. In affiliate marketing, a brand pays you every time a person uses your specific link or promo code to buy a product. 

Essentially, you promote a relevant product—a specific makeup brush—to your fanbase as a beauty influencer. You tell them to use your special link or promo code so the company knows you sent the buyers.

Unlike brand partnerships, you’ll be paid a commission every time fans buy a product. Affiliate links can make money if they’re active, making it an easy and long-lasting revenue stream.

3. Merch

 

 

Many influencers sell their merchandise once they get to a certain popularity threshold. This is because your fanbase not only wants to support you but also wants something to show their love of your brand. 

Merch can be something as simple as shirts or hats. 

You can even sell directly to your fans through Instagram with its Shop feature

Use Superviral to Grow Your Account

 

Are you an up-and-coming influencer who needs followers? Maybe you already are one but have reached a plateau with likes and views


Superviral can help! Partner with us to increase your reach on Instagram easily.