UK Instagram Demographics: Insights for Brands & Influencers
By The Superviral Team, October 9th 2024
- Instagram had nearly 35 million UK users by July 2024, with 25-34 year olds making up the largest age group
- Women account for 55.3% of the UK user base, especially dominating in the 35-44 age group
- Younger users (18-34) engage more with influencers, making influencer marketing a powerful tool for brands on Instagram
Discover Instagram demographic statistics for the UK, including age, gender, and engagement trends. Learn how to leverage this data to boost your reach!
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