An In-Depth Look At Why Instagram Is Good For Marketing

• Instagram has 2 billion active monthly users across the world. 
• Instagram’s app has been downloaded 3.8 billion times, targeting a consumer-rich market. 
• e’ll go over simple and easy steps to take advantage of Instagram marketing in 2024

Instagram keeps growing and marketers are taking note—an estimated 97.6% of US marketers used Instagram in 2023. Instagram has proven to be a lucrative platform that's simple and easy to use for companies and business owners.

At Superviral, our team has created a comprehensive all-in-one infographic explaining why Instagram is good for marketing. 

We touch on statistics, demographics, popularity, and how to use Instagram for marketing. Our infographic also touches on the science side of why Instagram will continue being a hit in the long run.

This infographic compiles all the reasons why you need to be active on Instagram.

Users

• Instagram is the third most popular social network worldwide
• Users 18–34 make up 62.4% of Instagram users, as of January 2024
• India has the largest group of Instagram users, with 362.9 million, with the US in second place, as of January 2024
• Globally, Instagram is the 10th most searched term on Google 
• Instagram users are 50.6% male and 49.4% female, as of Jan 2024  

Sales

• Businesses that tag products on Instagram see 37% more sales. 

• 70% of shoppers look to Instagram for their next product

Ad Reach

• People spent 33.1 minutes on Instagram each day in 2023
• Instagram saw a 12.2% increase in ad reach in 2023

Engagement

• Instagram hid their Likes counts to promote better mental health—Influencers saw a 3–15% drop in Likes

• 80% of users follow at least one brand, and 200 million users visit a business profile once a day 
• The average Instagram engagement rate for all post types is 0.71%

The average engagement rate for photo posts is 0.59% 
The average engagement rate for videos is 0.58%
The average engagement rate for carousel posts is 1.26%

• The average engagement rate for business accounts with fewer than 10,000 followers is 0.98% 
• The average engagement rate for accounts with 10,000 to 100,000 followers is 0.68%, and for accounts with more than 100,000 followers is 0.57% 
• The best time to post on Instagram is 4 AM (calculated in local time across time zones)

The best time to post on Instagram on Monday is 4 AM
The best time to post on Instagram on Tuesday is 5 AM
The best time to post on Instagram on Wednesday is 5 AM
The best time to post on Instagram on Thursday is 4 AM
The best time to post on Instagram on Friday is 4 AM
The best time to post on Instagram on Saturday is 4 AM
The best time to post on Instagram on Sunday is 5 AM

Money Made

• Around 48.49% of influencers say they earn money from their Instagram accounts 
• Influencers earn an average of $2,970 per month with their Instagram account 
• Micro-influencers (1K-10K followers) earn $1,420 per month
• Mega influencers (over 1M followers) earn $15,356 per month
• The average influencer makes $31 per hour

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