TikTok In 2025 Statistics That You Should Know

Stop Acting Like You Don't Know What's Happening

The Attention Is Here. Right Now. Not in Your Head. Not in Your Strategy Deck.

TikTok isn't coming. It's not something to “think about.”

It's HERE. It's eating every other platform alive and your small business is STILL making carousel posts like it's 2017.

Let me guess: You're “not a video person.” You “don't have time.” You're “not sure what to post.”

Meanwhile someone selling bath bombs out of their garage just hit 400K views for a time-lapse of melting glitter.

Like… what are we doing?

1.59 Billion People. You Need 100 of Them.

You're Not Too Late. You're Just Too Comfortable. Everyone's like isn't TikTok too saturated now?”

NO.

You know what's saturated? Your excuses.

Let me break this down:

🧨 1.59 BILLION monthly active users globally and 117.9 million in the U.S.

You don't need a billion. You need ten people to buy from you this week. You need one video to hit. You need 30 seconds of your truth in front of the right 200 people.

You're not drowning. You're avoiding the ocean because you're scared you don't have abs.

The 18–34 Crowd Is Spending Stupid Money on This App

This Is Who Buys From You. This Is Who Shares. This Is Who Decides Culture.

This demo? They are the engine of modern commerce.

They buy because they feel it. They share it because they want to be first. They follow brands that make them feel seen.

And TikTok is where they live. Not hang out. LIVE.

You think your 24-year-old customer is gonna read your 1,200-word Facebook post about your seasonal candle scents?

No. They want a vibe. They want personality. They want you, not your Canva quote.

95 Minutes a Day. That's Not Scrolling. That's Real Estate.

Your Customers Are There. And You're Not?

You think it's too late? People are still giving TikTok 1.5 hours of their day. 53.8 minutes in the U.S. alone.

Let me say that again:

Your customers are spending more time on TikTok than they are brushing their teeth, eating lunch, or talking to their friends.

You can't post one video a day! What are you doing with your time?

7 Million Businesses. Still Room for You.

Stop Watching Other People Do It While You “Research Strategy”

Over 7 million businesses are already on the platform. And 225,000 of them are actually posting consistently.

So while you're tweaking your logo for the 9th time this month. Someone else is literally talking into their phone, shipping orders, and stealing your customer because they showed up when you didn't.

Volume > perfection. Action > anxiety.

$14.7 Billion in SMB Revenue. That's Not a Typo.

That's Not Brand Awareness. That's Freaking Cash. You keep saying “but does it work?”

🔊 It generated $14.7 BILLION in revenue.

It supported 224,000 American jobs. It saved businesses. Literally. 40% said they might not survive without it.

Still want to think about it? Still want to “circle back in Q4”?

Keep circling. You'll be dizzy and broke.

7.5% Engagement for Small Accounts. Read That Again.

Increased TikTok followers is only one of the metrics TikTok uses but the overall engagement rate on TikTok IS OFF THE CHARTS.

TikTok's average engagement rate is 4.07%, and for small accounts under 100K? It can hit 7.5%+.

That's insane. That's “why TF are you even posting on Instagram?” insane.

Your 800 followers on Instagram are seeing 8% of your post. Your TikTok with zero followers can get 10,000 views by accident if the content slaps.

The algorithm doesn't care who you are. It cares if the content matters. That's the greatest equalizer in the history of the internet.

People Want to Find New Sh*t. You're Just Not Helping Them.

TikTok Is the Mall. TikTok Is the Billboard. TikTok Is Google.

Let me put this bluntly:

🧠 61% of users discover new brands and products on TikTok. 🛒 92% of them TAKE ACTION. 💳 Almost half have bought something after seeing it.

Are you kidding me?

You make a 12-second video about your handmade jewelry… and boom, someone buys. Not because you're fancy. Because you told a story. You were real. You were there.

This is not theory. This is RIGHT NOW.

TikTok LIVE Converts Better Than Your Entire Funnel

You Talk for 10 Minutes, Someone Buys. That's It. Think of TikTok LIVE as QVC with no rules.

No lights. No camera crew. No B-roll. Just you, your energy, your product, your voice. Half the people on the app have bought something after a LIVE. FIFTY. PERCENT.

That's conversion you dream about. And you're out here posting infographics with zero views?

TikTok Shop Removes All Friction. That's Why It Works.

See Video. Feel Something. Click. Buy. Done. No landing page. No retargeting. No email drip.

📲 TikTok Shop is inside the app.

They see your product. They love your vibe. They click “buy.” Frictionless. Instant. Emotional.

If you're not set up on TikTok Shop in 2025, you're not in the game. You're in the stands. You're doing a book report while everyone else is closing.

Only 26% of Marketers Are Using It? That's Your Window.

Early Is Over. But “Now” Is Still a Steal. This one might be the biggest.

Only 26% of marketers are actually using TikTok. That means there's room to be loud. Room to own your niche. Room to not get drowned out.

But that window is getting smaller. Every day you wait? Someone else starts posting. And they're probably worse than you. But they'll win.

Because they started.

Educational and Food Content Slaps. So Teach or Feed.

One Goes Viral, the Rest Is History. Wanna know what works?

📚 Educational videos 9.5% engagement. 🍔 Food & drink? 6–8%.

Teach something. Show something. Break something down. Help someone. Make them laugh. Make them think. Make them feel.

One video. One spike. That's all it takes.

You go from “nobody's watching me” to “my Shopify just crashed” in 48 hours. It happens EVERY DAY to people who never went to marketing school and never had a plan.

They just showed up.

Final Word: You're Not Too Late. You're Too Scared.

Nobody Is Holding You Back Except Your Own Ego

You want neat takeaways? Bullet points? A summary?

No.

You don't need more information. You need conviction. You need to stop editing yourself out of the game. You need to stop acting like posting a video is some impossible act of courage.

You need to stop telling yourself your business “isn't made for TikTok.” It is. If it's made for people, it's made for TikTok.

Let go of perfection.

Get in the dirt. Tell the truth. And press post.